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Well-combined product boxes already include all bestsellers, so shoppers don’t have to spend their time digging through stores and marketplaces. It’s much easier when you don’t have to search for products yourself. You can tag your product bundles with the “Sale” or “20% off” labels or offer buy-one-get-one (BOGO) promotions to attract store visitors. It’s not always true, but people love to think they save money by buying more things at a slightly lower price. Buying items separately is often more expensive than buying a set. Product bundles can be attractive for shoppers for several reasons: □ Interesting in upselling and cross-selling? Check out a book about this selling strategy to boost your sales → That way, you end up buying games you didn’t even want in the first place, but here we are. That strategy works well in game stores where you can get several games in a bundle for a lower price. For example, a more expensive shampoo that goes with the free hair scalp massager brush (it’s actually not free, but very few buyers give that thought a go).Ĭross-selling means that you can offer several related products as a one-deal kit, so customers buy more items. Upselling means you can invite customers to buy more expensive items. Product bundling is basically a strategy of combining different items to sell them together as one product.īut why even bother if you can sell the same items separately? Well, bundling products can help you sell more products and increase average revenue with the help of upsell or cross-sell. Let’s learn how to create product bundles in your Ecwid store. or mix all the features above to maximize your revenue.create a product box where customers can choose what items to include in the box,.create variations for each set with pre-selected items,.combine different products to set them as a kit with pre-selected item,.Depending on your business goals, you can: Selling combined items can help you increase average order value, especially if you offer a discount for a set. For instance, a gift basket with all-natural beard care products that includes beard brush, gel, and oil is an example of a product bundle. Usually, items in sets are combined based on their similarity or compatibility. Product bundles are sets of several individual goods or services that you can sell as one product.
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